National & International Trade Shows
Participation in National & International Trade Shows is a key strategic initiative by COWE to provide women entrepreneurs with critical market exposure, branding, and business development opportunities. These trade shows span across various industries such as textiles, food processing, handicrafts, wellness, technology, and manufacturing, offering women-led enterprises a unique platform to increase market visibility, generate sales leads, and expand into new regions and countries.
Empowering Women Entrepreneurs on the Global Stage
We recognize and support women who are:
- Building strong brands in their respective industries
- Scaling businesses through market exposure and networking
- Breaking barriers to enter global supply chains and international markets
- Innovating products to meet global quality standards and trends
Key Features of the Initiative Include:
- Stall Setup & Logistics Support: COWE ensures smooth participation by assisting with stall setup, product curation, and branding, guaranteeing a professional and impactful presence
- Market Intelligence & Customer Feedback: Participants gain insights from competitors, understand industry trends, and receive valuable direct customer feedback to refine their offerings
- Global Exposure: International trade fairs expose entrepreneurs to global quality standards, pricing benchmarks, and export trends, equipping them to compete internationally
- Networking & Partnerships: Opportunities to connect with international buyers, investors, and key industry stakeholders
Transparent & Inclusive Support
COWE collaborates with trade bodies, embassies, export councils, and government schemes to ensure that participation is subsidized and impactful, making these trade shows accessible to micro and small women entrepreneurs. The platform offers not just exposure, but also opportunities for scaling businesses and breaking into global markets.
Powered by Partnerships
This initiative is backed by partnerships with key trade organizations, government bodies, and international industry networks, providing women entrepreneurs with the support and infrastructure to succeed globally.
Inspiring Through Market Opportunities & International Networks
Beyond product exhibitions, these trade shows serve as launchpads for women entrepreneurs to:
- Expand into new global markets
- Build lasting international networks
- Gain access to industry leaders, buyers, and investors
- Enhance brand visibility across borders
- Stay ahead of global market trends and adapt to evolving customer needs
Catalysts for Business Growth & Global Engagement
National & International Trade Shows are more than just sales platforms—they are powerful catalysts that facilitate the scaling of businesses, integration into global supply chains, and the creation of long-term international business relationships. Through this initiative, COWE ensures that women entrepreneurs have the tools, knowledge, and network to succeed and thrive on the global stage.